A.product line
B. product mix
C. product life
A.Debit to Cash
B.Debit to Work in Process
C.Credit to Work in Process
D.Debit to Manufacturing Overhead
B、AMAX's principal products are molybdenum, coal, iron ore, copper, lead, zinc, petroleum and natural gas, potash, phosphates, nickel, tungsten, silver, gold, and magnesium
C、We at Xeren want to increase market share by 10% during the next fiscal year
D、We are dedicated to the total success of Corning Glass Works as a worldwide competitor
E、Hoover Universal is a diversified, multi-industry corporation with strong manufacturing capabilities, entrepreneurial policies, and individual business unit autonomy
Advertisers use many methods to get us to buy their products.One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives.Advertisements show us who we aren't and what we don't have."Why don't I have any dates (约会)?" a good-looking girl sadly asks in a commercial."Here," replies her roommate, "Try Zoom tooth-paste!" Of course she tried it, and immediately the whole football team falls in love with her."That's a stupid commercial," we might say.But we still buy Zoom tooth-paste out of fear of being unpopular and having no friends.
If fear is the negative motive (动机) for buying a product, then wanting a good self-image is the positive reason for choosing it.Each of us has a mental picture of the kind of person we would like to be.For example, a modern young woman might like to think that she looks like a beautiful movie star.A middle-aged man might want to see himself as a strong, attractive athlete.Advertisers know this.They write specific ads to make certain groups of people choose their products.
Advertisers get psychologists to study the way consumers think and their reasons for choosing one brand instead of another.These experts tell advertisers about the motives of fear and self-image.They also inform. them about recent studies with colors and words.They have found that certain colors on the package of an attractive product will cause people to reach out and take that package instead of buying an identical (同一的、 相等的) product with different colors.
Many people believe that advertising does not affect them.They like to think they make wise choices.Unfortunately, they probably don't realize the powerful effect of advertising.They may not clearly understand that advertisers spend billions of dollars each year in aggressive (强有力的) competition for our money, and they are extremely successful.
1.What’s the purpose of advertising()?
A.To introduce people the feature of the goods.
B.To have people to buy new products on the market.
C.To make people know how to use the products.
D.To tell people how to save money while buying goods.
2.One of the disadvantages of advertising is to().
A.lead people to buy bad-quality things
B.make people confused about choosing goods
C.make people buy more things than needed
D.inform. people the products’ benefits
3.Advertisement may make people think that()
A.their lives are not good enough
B.their behaviors are imperfect
C.they don’t have enough money to buy things
D.they look poor without buying advertise goods
4.What can psychologists tell the advertisers()
A.The reasons for bad sale of some goods.
B.What brand is better than others?
C.How to control the qualities of goods.
D.People’s opinions about current colors.
5.It’s implied in the last paragraph that those who don’t believe
advertising().
A.should refuse to buy goods advertised
B.may also be influenced by advertising
C.have more freedom to buy things than others
D.can save money without buying the advertised goods
1.In the past,many young people ______.
A.knew the effects of war
B.went in for politics
C.liked to save the wounded in wars
D.were willing to be soldiers
2.Now with TV people can _____.
A.discus politics at an information center
B.show more interest in politics
C.make their own decisions on political affairs
D.express their opinions freely
3.The author thinks that TV advertisements _____.
A.are not reliable on the whole
B.are useless to people
C.are a good guide to adults
D.are very harmful to the young
4.Which is NOT true according to the passage?_____
A.People have become used to crimes now
B.With a TV set some problems can be solved quickly
C.People now like to read books with picture
D.The adults are less violent than the young
5.From the passage,we can conclude that _____.
A.children should keep away from TV
B.TV programs should be improved
C.children’s books should have pictures
D.TV has a deep influence on the young
“Energy independence” and its rhetorical (修辞的) companion “energy security” are, however, slippery concepts that are rarely though through. What is it we want independence from, exactly?
Most people would probably say that they want to be independent from imported oil. But there are reasons that we buy all that old from elsewhere.
The first reason is that we need it to keep our economy running. Yes, there is a trickle(涓涓细流)of biofuel(生物燃料)available, and more may become available, but most biofuels cause economic waste and environmental destruction.
Second, Americans have basically decided that they don't really want to produce all their own oil. They value the environmental quality they preserve over their oil imports from abroad. Vast areas of the United States are off-limits to oil exploration and production in the name of environmental protection. To what extent are Americans really willing to endure the environmental impacts of domestic energy production in order to cut back imports?
Third, there are benefits to trade. It allows for economic efficiency, and when we buy things from places that have lower production costs than we do, we benefit. And although you don't read about this much, the United States is also a large exporter of oil products, selling about 2 million barrels of petroleum products per day to about 90 countries.
There is no question that the United States imports a great deal of energy and, in fact, relies on that steady flow to maintain its economy. When that flow is interrupted, we feel the pain in short supplies and higher prices, At the same time, we derive massive economic benefits when we buy the most affordable energy on the world market and when we engage in energy trade around the world.
61. What does the author say about energy independence for America?()
A.It sounds very attractive.
B.It ensures national security.
C.It will bring oil prices down.
D.t has long been everyone's dream.
62. What does the author think of biofuels?()
A.They keep America's economy running healthily.
B.They prove to be a good alternative to petroleum.
C.They do not provide a sustainable energy supply.
D.They cause serious damage to the environment.
63. Why does America rely heavily on oil imports?()
A.It wants to expand its storage of crude oil.
B.Its own oil reserves are quickly running out.
C.It wants to keep its own environment intact.
D.Its own oil production falls short of demand.
64. What does the author say about oil trade?()
A.It proves profitable to both sides.
B.It improves economic efficiency.
C.It makes for economic prosperity.
D.It saves the cost of oil exploration.
65. What is the author's purpose in writing the passage?()
A.To justify America's dependence on oil imports.
B.To arouse Americans' awareness of the energy crisis.
C.To stress the importance of energy conservation.
D.To explain the increase of international oil trade.
The review study,"Organic Agriculture in the 21st Century,”is featured as the cover story for theFebruary issue of the journal Nature Plants. It is the first to compare organic and conventional agricultureacross the main goals of sustainability identified by the National Academy of Sciences: productivity,economics,and environment.
Critics have long argued that organic agriculture is inefficient,requiring more land to yield the sameamount of food. It's true that organic farming produces lower yields,averaging 10 to 20 percent less thanconventional. Advocates contend that the environmental advantages of organic agriculture far outweighthe lower yields,and that increasing research and breeding resources for organic systems would reduce theyield gap.Sometimes excluded from these arguments is the fact that we already produce enough food tomore than feed the world's 7.4 billion people but do not provide adequate access to all individuals
In some cases,organic yields can be higher than conventional. For example,in severe droughtconditions,which are expected to increase with climate change in many areas,organic farms can produceas good,if not better,yields because of the higher water-holding capacity of organically farmed soils.
What science does tell us is that mainstream conventional farming systems have provided growingsupplies of food and other products but often at the expense of other sustainability goals.
Conventional agriculture may produce more food,but it often comes at a cost to the environment.Biodiversity loss,environmental degradation,and severe impacts on ecosystem services have not onlyaccompanied conventional farming systems but have often extended well beyond their field boundaries.With organic agriculture,environmental costs tend to be lower and the benefits greater.
Overall,organic farms tend to store more soil carbon,have better soil quality, and reduce soil erosioncompared to their conventional counterparts. Organic agriculture also creates less soil and water pollutionand lower greenhouse gas emissions. And it's more energy-efficient because it doesn't rely on syntheticfertilizers or pesticides.
Organic agriculture is also associated with greater biodiversity of plants,animals,insects andmicroorganisms as well as genetic diversity. Biodiversity increases the services that nature provides andimproves the ability of farming systems to adapt to changing conditions.
Despite lower yields,organic agriculture is more profitable for farmers because consumers are willingto pay more.Higher prices,called price premiums,can be justified as a way to compensate farmers forproviding ecosystem services and avoiding environmental damage or external costs.
51. What do we learn from the conclusion of the author's review study?
A)More resources should be tapped for feeding the world's population.
B)Organic farming may be exploited to solve the global food problem.
C)The long-term prospects of organic farming are yet to be explored.
D) Organic farming is at least as promising as conventional farming.
52. What is the critics' argument against organic farming?
A)It cannot meet the need for food.
B) It cannot increase farm yields.
C )It is not really practical.
D) It is not that productive.
53. What does the author think should be taken into account in arguing about organic farming?
A)Growth in world population.
B)Deterioration in soil fertility.
C) Inequality in food distribution.
D)Advance in farming technology.
54. What does science tell us about conventional farming?
A) It will not be able to meet global food demand.
B)It is not conducive to sustainable development.
C) It will eventually give way to organic farming.
D) It is going mainstream throughout the world.
55. Why does the author think higher prices of organic farm produce are justifiable?
A)They give farmers going organic a big competitive edge.
B)They motivate farmers to upgrade farming technology.
C) Organic farming costs more than conventional farming.
D)Organic farming does long-term good to the ecosystem.