从现存厂商的角度再考察一次性纸尿裤产业中的资本投资。如果宝洁公司或金伯利一克拉克公司通过
Reexamine the capital investment decision in the disposable diaper industry (Example 15. 3) from the point of view of an incumbent firm. If P&G or Kimberly-Clark were lo expand capacity by
building three new plants, they would not need to spend $ 60 million on R&D before start-up. How does this aleck the NPV calculations in Table 15. 5? Is the investment profitable at a discount rate of 12 percent?